NCAA Final Four

It’s not very often you find yourself working on one of the largest sporting events in the country, but when you do, you go all-out. We developed an integrated creative campaign centered on the theme “Come Ready to Play.” Deployed a multi-channel media mix featuring video, radio, billboards, and guerrilla marketing. All in all, we exceeded all attendance goals, attracting over 80,000 fans to Fan Fest events, and achieved record attendance for public events during the 2019 NCAA Men’s Tournament.